Understand before you decide.
The first answer is not always the right answer. Remarka starts by understanding the situation before deciding what deserves to change.
Approach sequence
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01
Understand
Look at the business, brand, customers, competition, and market around the problem.
What is happening now? What is the business trying to achieve? What are customers actually seeing and responding to?
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02
Diagnose
Find the condition behind the visible symptom.
A communication problem may actually be a value problem. A campaign problem may begin with the offer. A positioning problem may come from how the market has changed.
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03
Find direction
Decide what the brand should move toward and what it should stop trying to be.
Direction should make choices easier, not simply produce another statement.
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04
Act
Translate the direction into the decisions that follow.
That may affect positioning, messaging, customer experience, activation, marketing, or advertising.
Why this order matters.
Starting with the solution can make a business solve the wrong problem more efficiently.